Llangollen International Eisteddfod
Rebrand for 2023 – apply the visual elements created by VCA to the design of theme templates, focusing on the website header and footer, text styles, colours and background graphics.

Since 2013 I have provided web support and design services for the Llangollen International Eisteddfod marketing team working with them on various elements of their website and online resources. During lockdown, I helped them as they delivered the festival content online, commissioned various musical projects, online talks and performances. After these two challenging years, the Eisteddfod required a rethink and a refocus to launch the 2023 festival.
The organisation wide rebrand was carried out by View Creative Agency (VCA) who were tasked to design a fresh new look for the festival. The process provided a vibrant colour palette and flexible design elements which could be used and adapted to various orientations in print and digital assets in both English and Welsh languages.
We needed to apply the brand styles to all of the festival websites including the main event one. It was really enjoyable using the VCA resources which they had designed for use in a wide variety of situations and platforms. Having worked on various design and content refresh projects over the years, it was a relatively easy process to apply the new brand styles and graphics to the suite of websites.
Colours were tested to ensure colour combinations used met the required contrast for AA level web accessibility. Decisions on layouts, typeface and content styling were made in collaboration with the Eisteddfod marketing team and designer at VCA. The pages looked particularly good on mobile, which aligned with increase usage of mobile devices.
We launched on time and on budget ready for the main ticket launch in April 2023.

“Thanks so much for all the work on the rebrand project, the main events website and competitors website both look so pretty, we got lots of WOWs from around the office! I'm so grateful for all your help and support during the crazy busy time in the lead up to Eisteddfod week, and for being so flexible and working with our various suppliers too. It has been great working with you. Thanks again!”
Ceri Brierley Marketing and Communications, Llangollen International Eisteddfod